About us

A little more pink, a little more you

Pretty i Rosa was founded to make it easy and affordable to feel extra beautiful, without expensive or time-consuming salon visits. We believe everyone deserves to feel like their best self, every day.

Press-on nails

French cluster

Packed with love

Carefully selected products

Personally tested and loved

Packed with love in Sweden

Pretty i Rosa is a small business with big dreams. Every order means more than you can imagine. Thank you for being part of our journey.

With love,
Stephanie, founder of Pretty i Rosa

Discover our products

Meet the founder

Hi, my name is Stephanie

Born and raised in the Caribbean and now living in Sweden, I created Pretty i Rosa to unite feminine beauty with Nordic elegance. Inspired by both vibrant self-expression and Scandinavian simplicity, I want to help women feel confident, beautiful, and well-groomed with affordable, salon-quality beauty products.

Thank you for supporting my small business. Every order means the world to me.

Female-founded

Based in Sweden

Small businesses